Industry News

Feature Commentary: What Advertisers Really Need to Know About SVOD Viewership

Data available to advertisers for both subscription-based and free services lack key information. Industry measurement giant Nielsen provides The Gauge report on total viewing, but it doesn’t include crucial info about how many viewers can see ads – an essential piece of information needed by marketers to make informed advertising decisions.

Consumer spending is expected to reach a total of $22.4 billion on Easter (March 31) this year, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. The figure is the second highest in the survey’s history, after last year’s record-setting $24 billion when the holiday fell nine days later in the year.
Sean McNamara is the new news director at KDVR and KWGN, Nexstar’s Fox and CW affiliates in Denver. McNamara joins from WDAF, Nexstar’s Fox in Kansas City where he was the news director since 2019.
The takeaway for broadcasters is linear TV and websites work well together in serving the public and advertisers alike. Just as important is the effect the combination has on reach. Combining the reach of broadcast websites and broadcast television extends total reach by 4%.
With March Madness just around the corner, Edo’s “Women’s Sports TV Outcomes Report” highlights the growing opportunity for advertisers in women’s sports programming.

Events Calendar

2024 ANA Media Conference

In a world where the media landscape is constantly evolving, the role of media leaders has never been more critical. Today's marketers are charged with deploying substantial budgets to reach […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

2024 ANA Masters of Marketing Conference

The 2023 ANA Masters of Marketing Conference showcased the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, […]